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ART DIRECTION, 2023
"É PRECISO UM DESENHO?"
This multidisciplinary campaign aims to raise awareness for the Food Bank food collection campaign, through multiple fronts: an online campaign on social networks with a contest of free submission of drawings made by children; an on-site campaign selling grocery bags designed by children; a publicity campaign in traditional media, with the execution of various graphic communication supports, such as mupis, flyers and banners.
A strong visual identity was developed that unites all aspects of the campaign and, by placing children's drawings at the center of it, it humanizes the cause and contributes for the information to spread more effectively.
Project made under the scope of the Graphic Design and Editorial Projects Master, at Faculdade de Belas Artes da Universidade do Porto. 2023 with Joana Tavares and Maria Figueiredo
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